“AvtoPolus”, the newspaper for professionals and car enthusiasts, is the newspaper for the clients of “AVTOVEK” dealership which sells LADA automobiles in Chelyabinsk. The newspaper was published with the assistance of IDEAFIX GROUP in 2012–2013.
CHARACTERISTICS: informative-advertising publication, publication frequency: 12 times a year, page content 8 pages А3, circulation 30 thousands issues, chromacity – 4+4.
TOPICS: automobile problems, domestic automobile industry and AvtoVAZ activity in particular, expert support by “AVTOVEK” specialists.
CONTENT: automobile news, analytics, offers, recommendations, themed Scandinavian crossword and competitions.
IDEAFIX GROUP AREAS OF RESPONSIBILITY: concept and design layout development, organization and performance of complete cycle of publishing the newspaper.
concept and design development; monthly content and publishing of the newspaper.