URAL LAKES GROUP
Rebranding and restyling for club hotels network
After re-equipment and modernization South Ural resorts managed by “Lakes Planet” company have decided to create a single brand under which the club hotels should be promoted. For this purpose IDEAFIX GROUP production specialists have developed the program of rebranding which involved creating a new name, logotype and corporate style, as well as format and single hotels positioning concept development.
naming, logo, corporate style, positioning, format and printing products development