Trade mark rebranding and restyling
On the 29th of June 2012 in Sochi city the second birth of the city’s image-building enterprise took place. The reborn and modernized “Alfa” plant (“Zapovednyy Rodnik (Preserved Spring)” TM), the fame of which has been known for the decades, appeared completely renewed. The great work on brand modernization (of the plant and the trade mark) had preceded the great opening. The current brand position research, positioning correction, creating new promotion concept and introduction of the renewed but recognized “Zapovednyy Rodnik (Preserved Spring)” TM into the Russian market have been conducted by the IDEAFIX GROUP production specialists.
logo and corporate style rebranding for the “Alfa” plant, label design for “Zapovednyy Rodnik (Preserved Spring)” mineral water, slogan and promotion concept development, promotional outsourcing